Together with local actors, the three-year-long project aims to lay a foundation and to develop action models for increasing the utilisation and visibility of the two World Heritage Sites. A central part of the project is to strengthen the collaboration between entrepreneurs, educational institutions and the third sector. Enterprises, NGOs and local people are invited to participate in the project to reflect on how these two Word Heritage Sites could be utilised, especially in developing and marketing the local services in the municipalities of Korpilahti and Petäjävesi as well as the region of Central Finland.